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Get a free headline scan, then unlock exact fixes and a reason-specific appeal package.
You are ready to submit a strong appeal.
We prioritise what matters most so you can focus your time.
Exact admin paths to make every change with confidence.
We compare your scans and write the improvements straight into your appeal.
A reason-specific package that tells your full story.
PassGMC helps brands recover from suspensions, fix disapprovals, and keep their Google Merchant Center running with confidence.
Ryan MitchellFounder, NorthlineX Outdoor Co.Google only told us ‘misrepresentation.’ PassGMC found the policy and trust issues behind it, showed us where to fix them in Shopify, and made our appeal far stronger and successful.
Marcus ReedHead of Ecommerce, Oak & HarborWe scanned before applying and uncovered problems we would never have spotted ourselves. The clear fix order helped us submit a much stronger, cleaner store.
Daniel BrooksOperations Director, Cedar SupplyPassGMC turned a confusing list of product disapprovals into clear priorities. We fixed the highest-impact issues first and got our catalog back into shape.
Charlotte HughesManaging Director, Willow & RowWe had no idea what Google expected from our appeal. PassGMC showed us what to fix, what proof to collect and how to present it clearly.
Compare where you started to where you are now, so you can appeal with confidence.
You are ready to submit a strong appeal. Google's decision is not guaranteed.
PassGMC scans the right signals, ranks the fixes that matter, shows you exactly how to fix each one, then packages the evidence for a stronger appeal.
46 checks across policies, trust, pricing, and more.
Clear actions with Shopify admin paths.
Refund policy, shipping policy, and more.
Reason-specific summary plus evidence outline.
PDF plus plain text for easy submission.
Tackle these minor issues to strengthen your appeal.
Settings → PagesUnlock your full report to see all issue details, fixes, templates, and your appeal package.
Unlock full reportOne-time scan packs. No subscription. Scans never expire.
Scan as many stores as you need.
Includes full report and appeal package.
We do not store your store data.
Everything Google's review looks at from the outside. A scan runs proprietary checks across your store policies, trust signals, contact and business information, risky wording, pricing and review practices, and product data consistency, then ranks every issue by how much it matters. You get the exact fix for each one, with the precise Shopify admin path to make the change.
Your products stopped serving and the reason field says "editorial and professional requirements." Google publishes three near-identically named editorial policies, and reading the wrong one is the most common wasted afternoon. Here is which one governs your account, exactly what Google checks, and the Shopify admin path for every fix.
A Google Merchant Center suspension feels like a verdict. It works more like an unfinished checklist. Here's why Shopify stores really get flagged, how long the review actually takes, and how to fix every root cause before you spend one of your limited appeals.
Nobody gets suspended over one bad product. Stores get suspended when the feed quietly rots: prices drift, variants mismatch, images fail spec. Here is how your Shopify catalogue actually reaches Google, and how to keep it clean.